1.What cookies are
Cookies are small text files a website stores in your browser. Strictly necessary cookies make the site work and do not need your consent. All other cookies are set only if you click “Accept All” in our cookie banner. This policy is operated by Fidify AB, Tulegatan 53, Stockholm, Sweden. How we process the personal data involved is described in our Privacy Policy.
2.Cookies we use
| Cookie | Set by | Purpose | Type | Lifetime |
|---|---|---|---|---|
fidify_consent | Fidify | Remembers whether you accepted or rejected non-essential cookies, so the banner is not shown again. | Strictly necessary | 12 months |
__cf_bm | hCaptcha and LinkedIn, through their provider Cloudflare | Tells people from bots, to protect our forms and these services from abuse. | Strictly necessary | 30 minutes |
_ga, _ga_[ID] | Google Analytics, through Google Tag Manager | Counts visits and tells visitors apart, so we can see how the site is used. | Analytics (consent required) | 13 months |
fidify_exp_[test name] | Fidify | Records which version of a page you see in an A/B test (“a” or “b”), so you keep seeing the same version. Deleted on your next visit to the tested page if you withdraw consent or the test ends. | Analytics (consent required) | 90 days |
bcookie, li_gc, lidc | LinkedIn Insight Tag, through Google Tag Manager | Measures the results of our LinkedIn advertising. li_gc stores your consent choice for LinkedIn; lidc routes requests to LinkedIn's servers. | Marketing (consent required) | bcookie 12 months, li_gc 6 months, lidc 1 day |
Google and LinkedIn also process the data their cookies collect under their own privacy policies.
3.Similar technologies
The site also stores a few small flags in your browser's local storage. They hold no personal data and are never sent to us.
| Name | Purpose | Lifetime |
|---|---|---|
engagement_popup_dismissed | Remembers that you closed the newsletter pop-up during this visit. | Until you close the browser tab |
engagement_popup_submitted | Remembers that you already signed up, so the pop-up is not shown again. | Until you clear your browser data |
fidify_chat_auto_opened | Remembers that the chat assistant has opened once, so it does not open by itself again. | Until you clear your browser data |
4.Your choices
Refusing cookies does not stop the site from working. To change or withdraw your choice at any time, click “Cookie settings” at the bottom of any page: we switch analytics and marketing off, delete our own analytics and A/B test cookies, and show the cookie banner again. You can also block or delete cookies for any site through your browser settings.
5.Changes and contact
We update this policy when the cookies on the site change, and show the version and effective date at the top of this page. Questions about cookies or your data can be sent to us as described in our Privacy Policy.